SBD is an independent company providing specialist consultancy in the design, development and implementation of automotive components and systems. The company was founded in the UK in 1995 and a Japanese subsidiary was established in Nagoya in 2006. SBD’s activities spread across Europe, Japan, China, Russia and North America.

SBD works with vehicle manufacturers and system suppliers by providing a range of consultancy services including technical research, strategic planning, project management and market research.

In addition to its consultancy services, SBD publishes detailed reports covering market analysis, technology assessment and benchmarking. These authoritative reports are renowned for their clarity, ease of use, deep knowledge of industry issues, trends analysis and understanding of customer needs.

SBD has two divisions covering Vehicle Telematics, including Intelligent Transport Systems (ITS), and Vehicle Security (anti-theft).

The Telematics and ITS division is focused on five themes:

• Navigation and traffic information
• Entertainment
• In-car connectivity
• Telematics services
• Advanced Driver Assistance Systems (ADAS)

SBD’s most recent report, Opening up the telematics and navigation markets for success in China, provides a balanced and realistic assessment of the opportunities and threats for companies planning to enter this sector of China’s vibrant economy.

The new China report assesses the market drivers for in-car navigation systems and telematics services. It identifies the key players and emerging technological infrastructure. SBD provides crucial advice to foreign companies planning to launch services and products in China.

SBD’s portfolio of recent reports covers a wide variety of automotive telematics technology issues including Bluetooth in the Car, Digital Broadcasting Trends, Bringing Digital Music Into the Car, Environmental Benefits of Green ITS Technologies and Growth Strategies to Unlock the Safety Benefits of ADAS.

For more information on SBD’s reports and services, please contact Juanita Appleby on +44 (0)1908 305017, jappleby@sbd.co.uk. More information is also available through our websites www.sbd.co.uk and www.sbdjapan.co.jp.