Market and OEM requirements for infotainment systems; functional driving factors for high end multimedia systems; and Top Level Architecture and functions of high quality.
1. Evolving digital revolution, handling of more complex systems, cost reduction needs, shorter  development cycles call for accelerated development of infotainment.
2. Advanced Driver Assistance Systems includes functions such as speed warning, augmented reality, weather & traffic dependent route planning.
3. Improved human machine interface ensures driving safety.
    Last but not the least, the speech also touched on the strategy to ensure future infotainment solutions, such as modular, scaleable and open infotainment platform, up-to-date traffic  information, seamless connectivity solutions, and system integration capability.