1.Introduction to obile phone navigation and in-vehicle navigation businesses
2.Market demand for navigation business
- The in-vehicle navigation market of China has just taken off, and is at an infant stage, when the business penetration rate is only 1%
- Registered vehicles in China will grow rapidly
- The professional users demand for all kinds of navigation and supervision service
- 88％of the people who never tried navigation service before say they are interest in it, and 77％ has already tried
3.What has been drawing navigation business back: price, the maturity of products and services
4.Mobile communication promotes the integration and development of navigation business
- Mobile phone navigation and in-vehicle navigation are complementary to each other in terms of target customers
- Mobile communications brings new opportunities for the navigation industry
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