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| Honda to Create Brand for China Market |
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Honda Motor Co., in a first for China's auto industry, said it will launch a new brand of car with its Chinese partner by 2010. Against that backdrop, Honda and its partner, Guangzhou Automobile Group Co., said they will spend 30 billion yen ($245.9 million) to build a Chinese research-and-development center that will design the new brand, which doesn't have a name yet. The first few models will be derived from existing Honda cars and are likely to be priced below $10,000, targeting the low end of the market, Honda executives said.
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| Time:2007-08-01 |
Source:NaviForum Shanghai News Center |
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