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Nokia says a pedestrian-friendly mapping system will be available sometime in 2008. “The next step is pedestrian navigation, where we can show bridges, paths through parks, or even subway entrances, which will help users quickly find the specific locations,” says Nokia’s Michael Halbherr, Director of the Location Based Experiences. Michael Halbherr says Nokia’s mobile navigation service program has been built up over the past two and a half years and has attracted millions of customers. Though GPS is only available on several phones at this point, “eventually, all Nokia phones will have it,” he says.
Comment: Nokia purchased the photo-sharing website Twango in Jul, presented its Internet services portal Ovi in Aug, acquired the mobile advertisement company Enpocket in Sep, and signed a cooperation agreement with the telecom operator Vodafone Group last week. All these actions show a clearer and clearer strategic transformation of Nokia. Nokia hopes to expand the functions of its handsets from simply supporting talking to supporting navigation. It wants to diversify its product portfolio and is looking to be known as a software and service provider. Nandita Pal, who comes from the Multimedia Experiences of Nokia, will attend NaviForum Shanghai 2007 and deliver a keynote speech. Then we can hear the voice of the global handset giant.
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