> Industrial News > News   Shanghai Volkswagen Joins Hands with MyClick to Explore New Communication Method for Skoda   Shanghai Volkswagen has joined hands with renowned MyClick Media to establish an interactive mobile platform to more effectively communicate with end users of Skoda, providing them with meaningful and relevant service thus raising the brand equity by employing the one-click to mobile internet (WAP sites) for the first time. MyClick is a software product that enables connection with the internet based on the image recognition technique on the mobile phone platform. Instead of inputting website addresses, mobile phone subscribers can click MyClick's photo frame on their mobile phones to open relevant WAP web sites and get infotainment news, as well as various kinds of services and discounts. Consumers can be connected directly to the WAP site of Skoda and fill in relevant information to find out detailed information and win a prize by shooting the designated image as shown in the Skoda ad and sending an SMS or MMS to the designated number.   Time:2008-05-09 Source:NaviForum Shanghai News Center Relative